What is an example of content?

What is an example of content?

What is an example of content?

 all right what's going on everybody  how's it going give it a second as usual  to get everything going let some people  hop in so if you guys are watching the  replay later all you need to do is flash  forward about two three minutes it's  usually what I do wait about two three  minutes and then we'll get started with  today's lesson basically today as you  can see we're going into content  strategy and planning and again this is  going to be a content strategy or plan  we're

gonna actually talk about a  specific niche I don't even have a niche  plan so I might even stumble over my  words a little bit you guys will get to  get a laugh out of this but we're gonna  go into creating a content marketing  strategy or plan for again any niche  that you guys could have whether that's  restaurants lawyers doctors car  dealerships whatever you guys are  working with that's what we're gonna  cover then tonight so again we're gonna  wait a second for some p

eople to hop in  another minute or two and then we'll get  started really have any notes or updates  outside of the fact that you know our  mentorship program has launched so you  guys haven't seen the mentorship program  we're doing that every Wednesday a  little background info on how that works  basically every Wednesday we do a live  video training with me on Facebook where  you can sit there ask me questions but  not only that we have a topic obviously  that we plan out

and we go and create a  segment for or create a lesson plan for  for that week and then we go through  that lesson plan live we do some live  training like last week we did building  Facebook audiences we're going over a  remarketing part to this week for  Facebook Ads so that's a huge thing that  you guys might be interested in  especially if you're dealing with the  social media marketing hey Jamie I love  it hey Terrell what's going on in  alright so we're gonna go ahead a

nd get  started here just because this is more  in-depth type of information and I like  I said I might stumble across some  things here as we go but I'm gonna do my  best  caris corner I need to get my ish  together I've been missing all these  live courses well that's okay kara wait  are you in the mentorship program if  you're in the mentorship program that's  the cool thing so you get  access to all the videos that we've done  previously at least for the last month  so fo

r the last 30 days all you have to  do is go to the course if you signed up  you can go to the mentorship course and  you can download all of those videos so  you can save the copies plus you can  actually save the documents too but the  free live trainings if you're talking  about that then yet you need to be here  every Thursday remember 9 o'clock  Eastern Standard Time is when we do this  so let's go ahead and get started in  this lesson if you guys have questions  again j

ust put them in the comment  section below  but again actually let me wrap up cuz I  got off topic the mentorship program if  you want to get in there is a code in  the description below for 50% off your  first month after that it's only 100  bucks a month and again you get the 4  live trainings with me all the videos  all the documents everything like that  plus the free group that you get to you  know get involved with some other  marketers and you know have conversation  a

nd get the help that you actually need  to run your business so number one it's  basically seven parts to creating the  content plan or the content strategy for  any niche ok and it's broken down into 7  parts for a reason because you need to  do it in stages just like any other plan  whether it's your Facebook ad funnel  whether it's SEO whether it's planning  the website you guys have to have the  plan in place so the first step is  obviously pretty easy here and it's just

define your goals all right step one  define goals pretty simple right if you  don't know what you're doing if you  don't know what your end goal is if you  don't know what the end result is going  to be then what's the point in doing any  of this right with marketing you always  need to have an end goal in mind whether  that's collecting leads if it's getting  engagement if it's telling a story and  building a brand whatever it is you need  to have an end goal in mind right

so  define the goals and here's some kind of  goals for content marketing specifically  so when you're again thinking about  creating blog content social media post  email content website content all of  that stuff basically there are three  different types three big types of  content marketing goals number one is  going to be informational or educational  so informational or educational  all right and what is informational  educational well the goal there is  obviously to i

nform or to educate so  example I mean prime example of that is  my business we inform and we educate  people on digital marketing social media  marketing all of that right so that is  the end goal with my content if if I  create a blog article or if I create a  video my end goal is what did I teach  them that's the question I asked myself  did I teach them anything that they can  actually use to build their business  right that's the end goal of my  informational educational

type channel  now let's relate that to a real estate  agent if you wanted to do an  informational or educational type  channel for a real estate agent you  could walk through the steps of buying a  home or the steps of selling a home you  can even get kind of out of the real  estate niche directly and go into  something like do it yours do it  yourself or a home improvement type  content strategy where you're talking  about how to you know build things for  your home to make

it more aesthetically  pleasing or how to you know there's  several different things you could do  interior design and you can find a way  to educate people on the property  techniques of interior design it really  just depends on what you know the niche  is for doctors if it was doctors you  could inform them on you know say let's  say a dentist in particular you could  inform them or educate them on why it's  necessary to brush your teeth 20 times a  day you know whatever

obviously that's too much but you guys  think what I'm saying educational  informational that is the end goal  you're trying to teach them something  specific I'm planning on joining just  saving up some coins but I've watched  one of your YouTube videos about two  months ago and I've been stalking you  ever since your goals well I'm glad that  you're getting value out of the content  that I provide again biggest thing is  just taking action once you get those  coins saved u

p get it in again I say  this all the time even if it's not my  course that's okay just get in a course  you have to start learning to get the  results you want I'm from India you are  doing good keep it up thanks God I'm  sorry I just probably messed up your  name your last name is Singh I got that  that one's easy  but thank you I appreciate it all right  let's keep going so informational  educational that's the first one the  second one is going to be build a  community th

at could be a goal right so  build a community  all right so what's the bill in building  a community obviously it is to basically  give people a voice you want if you're  building a community it's not a  community if one person's doing all the  talking right if the business is the  only one doing any talking or conversing  then where's the community in that right  so a community the end goal in my  opinion this is just kind of my thought  behind it is letting them be heard

letting the people be heard who are a  part of your community or part of your  brain right that's the important thing  so in this instance you want to make  sure that you're always asking some kind  of question or you're asking for  feedback or a response from your  audience that's kind of what you want  your messaging to be focused around what  you're doing all right so with my brand  we started our serial entrepreneur SMM a  help group on Facebook you guys might  have seen

it if you haven't joined that  group trust me you're gonna want to join  it we're about to hit a thousand members  there's seriously post going every  single day of people asking questions  about digital marketing questions about  their agency and now I'm telling you is  the most immediate most engaging group  on Facebook you won't find a better one  but that's what we did we what I wanted  to say is we have three parts like I've  been going through right now but good  market

ers take advantage of all three  obviously you want to start off with one  so I guess that's a key point you want  to start off with one and you know make  that your primary focus and then move  into the other two areas later but good  marketers take advantage of all three of  these they are informational educational  they build build a community and then  the third part which we'll get into a  second so again in this instance you  want to get feedback things like polls  or q

uestionnaires free trainings that  kind of stuff brings instant brand  loyalty and makes people love you  because of the fact that you're willing  to work with them and you're willing to  ask their opinion people like their  opinions to be heard  right so a good way to look at it again  is you want to be a place where your  fans make new friends due to their  strong affinity to your products or  services so they are so into your  products or services that they've made  new fr

iends just by coming in contact  with your brand I can tell you right now  I know there are people on this channel  for example of Tyrell if you're still  watching he posted a video yesterday he  tagged me and he tagged Derek and Derek  is another person in my course who  wouldn't have known Tyrell unless he was  involved as much as he is so it the fact  that they are so involved and so engaged  in  this industry with digital marketing and  trying to learn how to start that

business that's what allowed them to  make that friendship now they know each  other and they communicate so you know  again that's what a community is all  about you're building that place for  them to engage and to become friends  with each other that's really the angle  so again last thing most important for  building a community conversation is key  you want people talking you want them  engaging with other people because  that's what makes a good community  environment t

hird part is going to be  creating engagement and creating  engagement it's pretty straightforward  the goal is to get viewers to share  things tag friends follow like whatever  that may be right and to create  engagement the best thing you can do is  remain topical remain you know talk  about topics that are popular that are  happening right now not something that  happened like three years ago that  engagement is usually most effective one  of these topics that are happenin

g you  know right now because nobody's talking  about old news right so again with  engagement you want to find it so if we  relate this back to the real estate  industry you could look at maybe housing  districts that have changed over the  year maybe somebody wants to know about  that I mean that might not be the best  example but you guys get what I'm saying  I need to do some consulting Jack heads  just let me know what you want to set up  a call if you're in the course I

believe  you're in the code of course I can't  remember I know I've seen your name  before you've been on our YouTube blocks  but if you need a consultation if you're  in the course you get a discount if not  you have to unfortunately pay full price  but then and that's the reason why it's  a benefit to be a student so let me see  so just message me on Facebook or  snapchat if you want to set up that  consultation and we'll get you going  where was I remain topical okay and

then  content should have a focus again on  current trends in the industry and  should strive to be a leader in  nutrients so not only are you looking to  talk about new trends but you're trying  to be the one who's starting new trends  people who can build new trends who can  start new trends for their industry are  the ones who are the thought leaders  right so other people follow their lead  that's what makes you bigger in your  industries by being a thought leader so  cre

ating content upfront that people are  going to engage with but not only that  share with and  get other people involved with is what  that specific goal is about so that's  step one talking about the goals after  you understand the goals for your  content marketing strategy all you're  gonna do from there well there's six  more steps you're gonna do from there  but the other ones are pretty pretty  much they're a lot easier the goal  setting is where you should spend most  o

f your time there and the planning  that's really where the the most benefit  comes from planing the content strategy  I mean that's kind of why it's in the  title of this video but again just make  sure you're paying attention to all  seven of these they're not difficult you  just need to make sure that you do them  in this order so that when you don't get  ahead of yourself if you start creating  the content before you've actually  planned it or done the research on the  ma

rket you're not really gonna have the  best content alright so to perform a  Content audit that is step number two  perform content all right so what's the  content audit you guys are familiar with  the digital marketing on it think about  it like that what does a digital  marketing audit we look at their digital  marketing and we say this is where  you're doing good this is where you're  doing that right so a content marketing  audit is the same thing we look at their  blog

articles we look at their posts we  look at their email content we say  what's good what's bad alright and then  from there after you know what they  currently have in place you look at what  was effective did it resonate was it not  effective then your next thought should  be what are some content pieces that you  think they might have missing before you  even do the research what is something  that you think might be missing ahead of  time and then how can you repurpose or

reuse the current content that they have  and mix it in with the ad strategy that  you're planning for their business so  content audit it's not like I said this  step is very simple you just need to  look at the content they have make a  judgment call on it and then next step  number three is perform or conduct it's  probably should perform audience yeah  audience research all right and all that  is is if you guys I actually have a  video just on this third step where it's

about creating a customer profile if you  guys go over to my youtube channel you  can watch that full video on creating a  customer profile that's really what this  whole step is we're looking at who the  audiences we're figuring out what their  likes are what their dislikes are what  their hobbies are demographic  information so how old they are whether  they're male or female just so much  information there whether where they're  from geographically if they're in the US  o

r if they're outside of the US or if  they're in a specific city or state  locally all of that stuff is important  you have to have an understanding of  that to understand how your customers  are going to react with content why is  this important so using wording and  phrasing that easily relates to your  audience goes a long way when trying to  build a following so if my following  like for example me most of my viewers  around 18 to 44 that's like the big  group big bulk of

my my audience the  biggest bulk out of that range is  roughly like 25 to 35 year olds those  are the ones who are they  watch the most of my content so when I  talk I try to say words like specific  words like dude for example let's just  use that one dude is a word that was  kind of my generation even a little bit  older obviously older people used it but  not as much my generation kind of took  that word and made it what it is  excuse me so using words like that in  your

content is part of the part of the  difference between writing to someone or  writing to a broad audience and writing  to a specific audience when you're able  to narrow down who your specific  audience is you're able to talk more  directly to them all right so the  content resonates with them even better  all right so after you conduct the  content research again that's pretty  easy you're just gonna look at likes  dislikes everything that builds that  typical customer and t

hen from then  we're gonna move into step 4  um so step four is just the content  schedule all right so some platforms to  consider for content your blog your vlog  your social media channels like Facebook  Instagram Twitter Linkedin your YouTube  channel email content you need to figure  out when that needs to go out website  landing pages if you do updates on a  website like maybe excuse me product  descriptions or if you do flash sales  maybe once a week and you have to ch

ange  out some ad copy for the website you  know all of that is stuff you have to  plan and put in your content calendar  your content schedule right that's the  whole point in building this is so you  know where things are about to start  being posted and you have an idea of  what the month or the next couple of  weeks at least looks like so platforms  to consider again are right there or we  just talked about them biggest thing you  want to do again what I like to do is I

break down each one so if we have blog  content we're gonna look at blogs if  there's 30 days in a week and we have it  budgeted to do two blogs for them I'm  probably gonna set it up every two weeks  so that way we have it more spread out  right  same thing with vlog content then you're  gonna go through social you're gonna say  okay Facebook what do we want to Brett  what how do we want to build these posts  we want to take some blog articles do we  want to take some videos

and cut those  up into smaller videos do we want to  create organic content that doesn't come  from blog articles do we want fun or  engaging type posts and then you say  okay we got seven days in the week one  two three four five six seven all right  so what's gonna go on Monday or that  would be Sunday wouldn't it yep  Sunday Monday Tuesday Wednesday Thursday  Friday and Saturday you just say okay  what goes and each one of these dates I  want to post here I want to put us

on  Tuesday and you don't just say okay well  I'm just gonna start throwing posts on  there you look at you do some research  and figure out what is the best time  frames to post what is the best times of  the week that resonates with that  audience right it's the whole point in  doing step 3 is so that you understand  okay my audience doesn't engage on  Monday and Tuesday's  this is more like it for example a bar  if a bar is running ads on Monday and  Tuesday they're proba

bly not going to  get the most traction right but if  they're running a super big special on  Friday and Saturday and they view posts  on Facebook about that and then run some  ads behind it they're gonna have a  better result right so you have to  understand when to post and that's why  all of the planning is important and all  of the research ahead of time is  important because if you don't know what  days are the most effective you're  really just running circles around  y

ourself second part of the content  schedule is just picking a content  management system CMS so that's  something like HootSuite or like buffer  when you get a little one when you're  able to afford actually a lot more  because I believe it's like twenty four  hundred dollars a month you can get  something like HubSpot or Zoho and  that's where you can hook up all of your  email marketing you can do your social  posting you can do blog content  scheduling all of that in one

place but  again those are much more expensive when  you start to get your agency up to like  you know twenty thousand dollars a month  plus you can start to look into some  kind of system like that trust me you're  gonna want to when you have twenty  clients you have to have a system like  that in place the other way that you can  post content is on a native platform so  a native platform is just the platform  itself so if you need to do Facebook  posts you can schedule them

on Facebook  same with Instagram and Twitter and  everything else number five and this is  outside of doing the planning and the  research definitely one of the most  important parts of this whole thing  excuse me a whole thing everything else  is pretty straightforward so number five  is gonna be the brainstorming session  all right and it's pretty  straightforward what a brainstorming  session is right but let me give you  some things that you want to keep in  mind plus in

the description I put a  really cool tool down there called it's  the hub spot topic generator all right  so you can actually type in keywords for  this hub spot topic generator and it'll  put out a bunch of cool blog article  topics or ideas or titles for you so  again if you want to access that tool  it's just in the video description below  but let's go through these topics that  you want to cover so to determine what  topics to cover I usual  start by making a list of th

e biggest  issues that people have in an industry  so this part is easy basically what I do  is I go to a website that does reviews  like Yelp or like Google and I'll find  some competitors in that industry and  find all of the negative reviews I can  all of the positive reviews I can and  then I look at what are people saying in  the negative reviews was it the product  itself was a quality wasn't the customer  service what was it that they didn't  like about that experience

then I do the  same thing with the good stuff what was  it that they did like the other thing  you can do is find news articles that  are current or related to your industry  that's gonna tell you topics that matter  and then from there you just look at all  of that and say what stands out to you  and then if you did your job in the  research phase then you should have an  idea of what content has worked and what  hasn't right so HubSpot again has that  pretty cool tool I re

commend using that  to come up with titles you also want to  look at tools like buzzsumo that's a  really cool tool to look at what topics  are trending right now which ones are  getting likes which ones are getting  shares and it lets you know what you  need to work on to build good content  for any client again a big thing is  knowing what they currently have and  what they don't have what are they  missing that's going to create more  engagement for their brand last one pa

rt  of this for the brainstorming session is  you want to formulate your headlines and  titles so these are gonna be the actual  topics because here's the thing and I  say this to Ted all the time because I'm  still kind of doing some training with  him but he's getting much better you  guys should have seen the email article  he wrote today it was really good but  the blog the blog or the title itself is  similar to an email subject line and  what do I mean by that an email

subject  line is pretty much everything about an  email right because if you write a bad  subject line and they don't open that  email then all of the content inside  that email is useless right there's if  they didn't see it there's no point in  you even sending that email so the  subject line is what gets them to open  it that's what gets them to engage with  it and go in and say okay what's this  email about so if you don't get the  subject line right or if you don't get

the if you don't get the title right for  a blog article they're never gonna open  that blog article and go see what it's  about so that's why you should you  should spend a lot of your time coming  up with really cool titles and headlines  because that's what's gonna make people  open that article Jose says what are you  gonna post the content in face when you  post content in facebook do you boost it  in the backend of Facebook every time  yeah I pretty much do it on the ba

ck end  every time I've seen some of the big  people like for example curator if  you've ever seen them they do some of  their stuff via boost post and they even  recommend it I don't know why they  recommend it I personally don't there  might be an instance maybe should get  more page likes or something like that  that might be a decent option there  boost post option has actually gotten a  lot better because you can do actual  targeting now they didn't allow you to  use to

be able to do targeting so it was  kind of useless now you actually have  the ability to do some targeting from  the front end but Jose still I recommend  using the back end manager it's much  easier you can see much more audience  targeting options so again it just makes  for a better result step number six so  that's brainstorming session all right  so now that you've done your  brainstorming session you've done all  the other steps now it's just time to  choose what type o

f content you want to  promote all right so what or to build  what type of content to build and I bet  you guys would know a lot of these  examples but I'm gonna say them anyways  obviously a video such as this this is  content what I'm doing right and how is  content alright that's what we're  creating video alright blog posts ebooks  that's a great way to an e-book is  really you can take blog posts for the  past you know however long you've been  doing them and make a cond

ensed guide  for that for that series of blog posts  you can do templates you can do  infographics I'm sure you guys have seen  infographics everybody loves an  infographic because it's easy to follow  it gives you something that's a little  more engaging than just reading through  a paragraph or a blog article we went  through videos podcasts that's a great  way to get audio out there about  yourself a cool way to do it is to shoot  video like we're doing right here and  the

n you just take the audio off and  then post it to a podcast again that's  just repurposing content which do you  want more info on repurposing content we  just  the video I believe last week or the  week before that goes into all that so  check YouTube for sure like I'm  realizing now how much content we've  really done because there's always an  example I can revert back to on my  channel when we first started it didn't  used to be like that but now that I have  a hundred a

nd thirty videos it's a  little different and then the last one  is going to be external content so once  you get all of the main platforms or the  main types of content done right you're  doing video you're doing podcast  infographics blog articles whatever  right the final thing that you kind of  want to start to do is go out and find  some partners basically people that you  can post your content to their site  they're okay with guest posting that's  what it's called guest

posting which is  really irritating the out of me  right now because I get like 20 emails a  day from people wanting to do blog posts  on my site and I'm like dude you're not  posting your app on my site I don't care  about your app it's really annoying but  it is a good way to make some money if  that's the type of site that you're  trying to run that's not the type of  site I want I don't want people on there  promoting their products so but  eventually you will want to ta

ke your  products or your services or the blog  content articles you're creating and put  them on someone else's on someone else's  site I just remember that didn't change  that on someone else's site because  again this is gonna build SEO and it's  gonna bring in new traffic from a site  that you've never gained traffic from  before right so potentially new business  alright last step and then we're gonna  wrap it up step number seven is publish  and manage content  okay pub

lish and manage content  pretty straightforward we're gonna get  it published what is the management side  of it because really that's the  important part right how do you look at  content and know whether it was  effective and whether you should make  more content like it right so after you  publish it you're just gonna use your  CMS whether that's HootSuite or buffer  whatever you know we discussed those  earlier after you do that you're gonna  schedule it on there and then

you want  to review the analytics so after it's  been out for you know 15 days 30 days 2  months 6 months you know you want to  look at the content and say okay which  topics which articles did the best for  us which ones got the most views which  ones had the most impressions which one  had the most  on page click so like link clicks on the  blog article itself if there was a blog  if possible look at a heat map  some people have heat maps installed  into their website so t

hey can tell  where people are viewing content at  right where they're spending the most  time that's a great way to tell what  sections of content we're doing really  well  average time spent on a page is a huge  indicator if they're staying there for  you know 10 seconds that article didn't  resonate with them but if they're there  for 10 minutes that was a really really  good article so that's why I like our  YouTube channel does so well is because  our average watch time

I think the last  time I checked was like seven minutes  average which is really really good the  average view time I think on YouTube in  general is around one to two minutes so  to have seven minutes that's about five  times the atra no sorry three times  three and a half times the average  YouTube channel so super proud about  that but again it comes down to creating  content that people can engage with it's  gonna get you that higher view rate and  then another metric tha

t you definitely  want to check is something called bounce  rate what is bounce rate again basically  that is when someone comes to your site  and then leaves really quickly or they  come to a page and then they bounce from  page to page to page to page and they  don't actually look at anything that's a  bounce rate and you don't want your  bounce rate to be high you want it to be  lower right  so that is creating content for any  niche it's not difficult guys once you  under

stand how to plan it once you  understand where to find you know topics  where to look at research to you know  figure out what is actually gonna  resonate with an audience and cause  engagement  cause people to get involved with that  brand it's pretty easy to understand  what you need to do to get the content  created right so thank you guys for  joining we're gonna go ahead and close  this up again if you want content like  this like this is the stuff except we go  even fu

rther in-depth when we do this on  our marketing platter on our mentorship  program so if you guys want more  training that's even more in-depth like  this and you want copies of those videos  that you can say plus documents to  follow along with then again you need to  check out the mentorship program if  you're really serious about getting  results for your marketing agency this  is what you have to do I mean I spent  this point I personally spent probably  tens of thousand

s in total probably  hundreds of thousands of dollars just on  training and education so you guys have  to understand it's not something that  you can just watch a bunch of free  YouTube videos and get ten thousand  dollars a month it doesn't work like  that and if you want a testimonial reach  out to people that you see in these  videos like Derek or in my facebook  group like Kayla people like Jose Jose's  getting his agency going I mean he's  already picking up customers a

nd he's  getting involved he joined the marketing  agency mentorship program as soon as he  found out it was available  you know already been talking to me  about setting up consultations and doing  that once a month but I was like dude  you got to check this out because it's  for videos and as long as you're hopping  on the live events you get to engage  with me and ask me questions so I'm  gonna get out of here guys if you want  that promo code again it's in the  descriptio

n below that tool that I gave  you for HubSpot check that out that's  also in the description below it's gonna  give you topics for blog articles really  really useful there but outside of that  guys I hope you guys have a great  Thursday night at a great weekend so  until next time guys serial entrepreneur  out later

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