what is the meaning and type of content?

what is the meaning and type of content?

 what is the meaning and type of content?

welcome to the learning guild  in today's webinar we have shannon  tipton who will be speaking on curating  content with meaning and impact i'm  karen gleason your session host  as owner of the learning rebels shannon  tipton is a skilled learning strategist  with over 20 years of leadership  experience developing successful  infrastructures for training departments  across north america and europe  shannon is excited to work with the  organizations to develop learning  solutions to achieve applicable business  results  recognized as bringing real-world  expertise into the learning field  shannon integrates learning technologies  to strengthen workplace alignment  enhanced collaboration and increased  learning connectivity  as author of disruptive learning shannon  frequently speaks at conferences across  north america and europe  recently named in the top 100 e-learning  movers and shakers by e-learning  industry shannon's blog learning rebels  is in the top 100 e-learning blogs and  can be found at

learning  rebels.com and with that i'm going to  turn things over to shannon  excellent thank you  okay  let's get my screen here together  all right well welcome everybody we are  here talking about  curating with meaning and impact moving  beyond aggregation to quality sharing  and so i hope that you are as excited  about this topic as i am  now when it comes to curation one of the  things that we've always said is that  curation should be part and parcel of  what we do especially today when we  think ab

out the resources that are at  the tips of our hands and so speaking of  curation here is all of my information  uh you can find me on twitter facebook  instagram linkedin all the places i like  to say that if you can't find me there  are  the zombie apocalypse is finally it  because there are certainly bigger  issues  also on your screen here you see a qr  code that will sign you up for  the learning rebels newsletter which  connects you to our learning rebels  coffee chat where we talk about topics  li

ke curation and other things that are  important to l d right now in the moment  so why don't we go ahead and get this  conversation flowing  so what if  the content you shared with your people  helped them to be smarter better faster  what if people had access to expertise  at their fingertips  what if the focus shifted from look  here's something interesting to look  here's something incredibly useful  what if the business saw l d for what it  is problem solvers growing efficiencies  and helping people

to get unstuck  what if we focused on curating content  that helped people be smarter better  faster moving from content aggregation  to curation and understanding the what  the why and the how  so  are you  strong with the curation force so we're  popping up a poll here for you and i'm  curious as to where you feel you stand  with your curation skills  so  how strong are your curation skills  does knowing how to use google count you  regularly bookmark items but then  promptly forget about them  you us

e both an aggregation and a  bookmark tool but never check the  results  your aggregated content is organized and  the content itself is easy to find but  you often forget to share the results  you regularly find and share relevant  content to your team and network  or maybe there's another way  that you feel about your content  curation skills  so you can select other but put it in  the chat to let me know so how do you  feel your curation skills  level up  so let's see where you stand  all right we hav

e about 75 of the people  so  if you do choose other please type that  in chat so we know  still see some  things coming in yep i see kathleen here  i occasionally find and share okay  so it's not a regular thing it's an  occasional thing so it's not quite in  your diary to do that all right  all right looks like most people have  finished and there's the results  okay  cindy definitely find and share all the  time good for you cindy  and you know enid difference between  curating for personal versus for

clients  so there is a difference there  i do share content with my team but i  don't get much feedback or discussion oh  that's a that's a good observation  elaine  i share across multiple platforms but  can't figure out how to aggregate what  i'm sharing in one place  that's a that's a common question that  we have so let's see here what our poll  says  you regularly book the majority of you  here 33 i regularly bookmark but  promptly forget and i have to admit  that  i used to be in that space  you k

now you have your favorites right  so for those of you who use chrome you  might start the favorites  and then it's like oh i forget about it  right and now chrome actually has that  add to reading list function that's part  of your tabs  and so it's easy to get that list built  up and then forget about it right so  it's easy to set it and forget it right  aggregation tools diigo and evernote  absolutely  multiple computers and devices is a  challenge sure if they are not linked up  absolutely so if you

have a work  computer and a personal computer those  two things don't necessarily talk to  each other and it's harder to link that  up  right and yeah and evernote is all the  rage so i mean i love me some evernote  for sure okay millinote and we're going  to talk tools here also and  pretty much what you guys are talking  about  is content aggregation  okay not necessarily content curation  we're going to talk about the difference  here in a little bit and i see here from  mark does teams wiki count as

an  aggregation tool sure anything that  collects information  is going to count as an aggregation tool  and well most importantly if it  aggregates automatically which is really  what you want so bookmarking is more of  a manual thing right so if you've got a  diigo extension for example on your  toolbar and so you manually mark things  as bookmarking aggregation collects it  for you and helps you disseminate it but  let's get into  before we start getting into the shiny  things which are tools  let's t

alk about curation in of itself  so curation in of itself here  is  when we think about curation we think  about the ability to aggregate  information but also to send information  out  so now what i'd like you to do here is  we're going to play a little bit  uh with mentee with mentee meter so let  me see in the chat real real quick how  many of you are familiar with mentee  meter just give me a yes or no in the  chat  i see a variety here  between yeses and no's flying in all  right  so let me get it u

p here for you  okay  oh actually i don't want that one  here we go i want this one  uh so at the top of the screen  does everybody see my mentee screen here  hopefully you do at the top of the  screen you see where you can go either  on your mobile device or you can open up  another tab in your computer it's up to  you you're going to go to  menteementi.com  and use the code 4151692  and tell me what does good content  curation mean to you so let me rephrase  that then so how do you know  that the conte

nt that you're sending out  is good content  or how do you know that content you're  receiving is good content what makes for  good content  picking things that learner will  actually use and benefit from good one  content that is relevant and timely also  good the code  4151692 you see it at the top of the  screen  useful information to share with others  peer-reviewed feedback from stakeholders  oh i like that  relevant useful in their workflow even  better  something mean of meaningful if it's  releva

nt if it's easy to comprehend  meets the audience needs easy to  comprehend and not too complex it  answers a question oh i like that  it answers a question  it's helpful right  relevant engaging easy to read it's  applicable to your audience yes all of  these things make for really good  content creation  so now  when we think about actually curating  we're aggregating content we're bringing  content to us in some way  whether that's through bookmarking or  through a specific tool like what some  of you

have already mentioned  then it's about sharing  curation is about gathering and sharing  if we just gather  we're just content holder  hoarders at that point right so we don't  want to be content hoarders we want to  be curators and that means what we want  to do is we want to tell the story  behind the content  so when you think about curation  a lot of times what pops into people's  minds is is the image of a museum  curator right  and we i see all sorts of good things  here happening on the screen i

love this  uh so you think about museum curation  and museum curation oh and also  preservation thank you for that  it's all about what story are we trying  to tell  and so with your curation efforts  the information that you send out to  your users to your audience it's all  about what story is that content trying  to tell  how is it being helpful how is it  relevant  right so it's not just a matter of  gathering a piece of information and  then sending it out to the masses it is  then about  why  what

's the why behind the content right  and that is what good curation is good  curation helps people understand the why  so i love all of these ideas that are  coming through  relevant seems to be the big flow right  information at the right time it meets  objectives it's smart right the acronym  smart  it's content that will be used right it  it is easy to access for others so this  is all really great information here  okay  and  let me get here let me get back to my  screen  that's not what i wanted to

do  get back to my screen here here we go  all right  so  now that we've sort of set the stage for  what is curation  it  we can then move forward and now one of  the pieces of information  uh one of your pieces of information  here that uh karen is going to upload  for you or has made available for you is  a curation tool  and shannon i'm going to interrupt you  because we're seeing your presenter view  not your presentation view sorry about  that folks  i know we want to give everyone a sneak  peek but

there we go  there we go thank you so much and that  tool that shannon is mentioning will be  posted after the webinar  yes oh okay  so there is um so you will be getting a  curation tool and it's a worksheet  that's going to help you  um  help you  plan your curation  appropriately so  how do we go about doing that so let's  let's work through this together  so  here it is here's the key finding  information is not the issue today  filtering information is we all know  that we can go out into the  we

can go out to the google machine and  we can find two billion  uh pieces of information about  instructional design right we can find  three billion pieces on leadership  development that's all great but now how  do we filter how do we make sure what we  are actually accessing is good for our  audience  how do we then make sure that what we're  sending is relevant based on everything  that you put into the mentee right how  do we know it's it's relevant how do we  know it's helpful how do we know it's  u

seful  and that that is the bigger question  that your people have so this is the key  difference here between aggregation and  curation those two things should not be  confused  so now that we know really these key  differences it's about then moving  forward and understanding that good  curation for your people  means sharing those how-to's it's giving  them those expert advice  it's giving them user-generated content  perhaps by them so are you curating  information that comes from within your  organi

zation if so how are you finding  user generation that you can curate out  to the wider audience so for example  you've got your sales team and your  sales team is finding really great  pieces for how to negotiate better or  how to build a proposal or how to um  handle objections where are they finding  this information do you have access to  this information how can you pull it  together in an organized fashion and  send it out to them  right  so  do we know good content when we see it  how do you know

that the content that  you're going to send out to your people  is good put that into the chat for me  how do you know good content when you  see it  okay it's from a reliable source  it's databased it answers the question  oh it relies on up voting oh that's a  good one that's true okay  recommended by people you respect it  makes sense  it's clear it's concise right so these  are all things that are important to you  so you know that they're going to be  important to your people  so remember this stati

stic  those of you who are familiar with the  burns and by deloitte the modern learner  graphic one of the things that it tells  us is people spend 41 percent of the  time just trying to find stuff  41 of their time trying to find stuff  so what does that say  about your curation efforts  so if your people are trying are  spending 41 percent of their time just  trying to find stuff  what does that mean  how can you be helpful  yeah it means it's important right it's  very important  yeah you did  uh our

car i see you there you did not  create an easy button right i love that  so you didn't create an easy button for  your curation efforts people can't find  stuff  so when you think about your creation  efforts it's incredibly important to the  people around you it's incredibly  important to the people who need help at  the moment they need help  right so that means then a highly  focused effort  on our curation skills  becomes  higher in the level of priority skills  if people are spending 41 percent of

their time just trying to find stuff  they need your help  they need your help to help them  organize they need your help perhaps to  even find information for them so they  don't have to spend all of their time  curating things  right  yeah and we can does this  it does provide maps so if you're a good  curator you're providing a map to  information i love that laura that's  absolutely handy and correct  yes  too much information available and not  filtered easily  yes yes and yes does this relate to

shared taxonomies and naming conventions  absolutely  so we're not going to talk about naming  conventions here on this webinar but it  is an important  thing to keep in mind so when you are  curating content how are you naming it  what are the tags what are the keywords  what are the um what are the naming  conventions that you have so those are  all things to keep into consideration  when you're thinking about content that  you are trying to share  and so this is why curation then becomes  an important

skill  it becomes important because it gives  your people faster access to relevant  information  it supports self-directed learning so  when you organize content for them  it's not so difficult for your people to  go out and find information and learn  from that information right  so if you go into a museum and you're  handed a handy map  of where to find  the exhibit your favorite exhibit you  know where to find it  or you know where to find something that  may be new  right so you have this handy map

and  that encourages me to go out and explore  more  right so when you put your curations  together efforts together in an  organized effort  this is what happens it encourages  collaboration and communication it  encourages a growth mindset and most  importantly it encourages a level of  learning curiosity  that will extend itself outward to your  organization  and so when we talk about making content  effective or helpful we've already  answered this when we did the mentee we  know that content become

s effective and  helpful when it's relevant  when it is useful  and so this is where you need to keep  your mind's eye  when you think about content that you're  sending out to your people  okay so now how do we then develop our  curation skills  well there's three parts to curation  assessing potential  making a content decision  and then planning your communication so  those three ways those three parts  rather are all part of your curation  efforts  and so the tool that you're going to get  breaks the

se three parts down for you  so let's discuss part number one here  assessing potential  so  you have set up an aggregated format for  for gathering your information and let's  say you use a tool like feedly  and so you have all of this information  coming into your feedly stream  and now you want to send out pieces of  curated content  so the first part that you want to  consider is what problem is it that you  are trying to solve  the next part of this is assessing your  audience  tell me why is assess

ing the audience  important  in the chat share with me why is  assessing the audience important for  your curation skills  well yeah because it's for them thank  you casey  so you're on target with their needs and  interests  what's their need  you have to know who you are talking to  that's an important one thank you for  that and the name whizzed by me before i  could catch it but that's an important  one you have to know who you are talking  to  making sure the language is appropriate  and you want to

be able to gauge  relevance  right  different skill levels require different  information thank you eugene  every audience learns differently and  savita that's that's accurate  in this case what we want to think about  is  who  is the end user  from a perspective of skill and role  so if you are going to curate  information again let's go back to our  sales team we're going to curate  information for our sales team how to  negotiate  now how to negotiate it might be easy to  say that we're going to sen

d that piece  of information out to everyone  but is that piece of information  relevant for everyone  oh karen i like that  you need to think about your learner  personas so if you don't have learner  personas if you do have learner personas  this becomes an easier exercise right  this is not a webinar about learner  personas that's something else that  could be discussed but in this case  having a learner persona makes it easy  so when you think about again if i go  back to that negotiation skills let'

s  say we've curated several pieces of  information about negotiation skills  do we send that piece of information out  to everyone on the sales team at the  same time  enid yes i see that new salesperson  versus experienced  you need to yeah you right or those that  are only negotiating very good catch guy  not all of your sales team may be  negotiating sales right they might have  different roles within the sales team so  it doesn't make sense to send out one  piece of content for everyone just as  one

size fits all training does not fit  every one  one size curation does not fit everyone  either and what will happen  if i'm a member of the sales team and  every time you send something out i open  it i look at it and i see nothing that  applies to me  after three or four emails like that  what happens  yeah you stop paying attention you stop  looking you ignore the emails right  so then your curation efforts go out to  essentially no one because no one is  looking at them because they don't find  them

relevant anymore and this is why  assessing the audience becomes  super critical to what you are doing  so now  once you've assessed your audience it  really then does become about what  problem is it that you're trying to  solve so you guys tell me  in the chat  what are some common  reasons we might be curating information  or for you what are some of the common  reasons you are curating information for  your organizations what are some of the  topics  delegating compliance feedback  leadership skills

okay leadership  i'm going to write that down real quick  so i don't forget and i saw soft skills  disciplinary knowledge gaps  to address knowledge gaps i assume  coaching  digital competencies i like it okay so  those are all situational coaching  procedure changing changes yeah  so  those are problems some of those are  larger problems so when you think about  soft skills or leadership development or  even coaching  right  or addressing a knowledge gap those are  very very broad  so do you have you

ever found yourself  in a position where you are sending  leadership articles out to everyone  does that happen let's be honest with  ourselves do we send out leadership  articles to everyone  sometimes some of you are no some of you  are yes  and the the key with questions like this  is if we're honest with ourselves i've  done it i know i've done it i'm sure  you've done it too  so the point is to think about it before  we actually do it and think about what  problem was this article supposed to  solve

and  is the audience that i sent it to you  the right audience  then the next part of it is  what should people be able to do with  that information  so if you think about sending out a  leadership based article so let's just  say on emotional intelligence  so you found an article that has  10 best emotional intelligence tips all  right so you send that out to everybody  what should people be able to do with it  they should be able to connect to it and  implement it implement it how  apply the learning

how  easy application how  yeah listicles don't generally give you  the how but what's your role in that  tomorrow  apply to different scenarios try using  one tip  somebody i just saw that whiz by we just  sent out a 10 tips article  right self-reflect look for ways to  apply have a call to action  sending out curated information  and not putting a call to action  is a  is  like saying here  when you feel like it take advantage of  this  you want people to actually think and  apply but most importantly

you want to  give them some direction as to how that  is supposed to work  in their day-to-day  right  so without giving them the how without  giving them the what  then it's something that just sits in  their email and they'll go well i'll  think about that later so you want them  to be able to actually take action right  that's the point of curating information  is for people to be able to take action  and then it's about how will you share  and i saw some of you talking about this  earlier about well

how do you share how  should we share  and this is for you to contemplate about  where does your audience live  where do they live  do they live on email then perhaps email  do they live on slack or on teams then  perhaps using those  delivery mechanisms will help  try sending it out via text message  okay  so you this might require you to think  differently if you had your own  stream of consciousness as it were that  people recognized  then they would be able to access it how  you share it is giving t

hem that map so  they know that they can always go to  that map  so if you do emails  maybe the subject line is always the  same right  curated content to help you  colon  emotional intelligence  content to help you colon negotiate  sales content to help you colon xyz so  this way the subject line is always the  same and so they have this map they know  where to go you're training them where  to look  so yeah it does become about messaging  andrew we're going to talk about that in  a second  right so you

use a combination of email  team huddles yammer and central hub  you know what and i'm all for that the  more that we can utilize the different  ways of communication the better off we  are but this is something that you do  have to think out and you do have to  plan  so  maybe your main point of contact is  teams and maybe you have a team channel  for curated content  for different skills maybe you have a  channel for sales skills a channel for  leadership a channel for compliance or  what have you rig

ht and so  all of the curated content goes there  but you use a variety of different  messaging  tools to get the the message out and say  go to team something new has been added  and maybe that's through text messaging  right so you they get a text message on  their um work device  or maybe um it's an email  you know it's something that's leading  them to the map  right um  i used to do friday emails with three to  four best articles or resources  stopped as my supervisor didn't even  read them right so

it's that's because a  lot of times when we send out those  emails about tips and resources  those were tips and resources that we  found interesting  and we thought that they would be  helpful came from a good place right it  comes from a good place  but the people reading it didn't find it  useful or maybe it was delivered um at a  bad time friday emails aren't  necessarily the best time to send emails  out because people are starting to gear  up for the weekend or they're trying to  finish out projec

ts  so maybe it's wednesdays at lunch  maybe it's thursdays first thing in the  morning so you might have to play around  with timing  right so that's something else that you  might need to consider  okay  and so then it's about thinking about  knowing how the content will be  effective so you've already indicated  that  helpful and relevant are key how do you  know  so let me ask you now so already i'm  seeing indications of i'm not sure  if but those of you who have a sense of  this  how do you know yo

u measure access right  so that's something so if you're sending  it out  in emails yes you track the downloads  yes google analytics thank you andrew so  if your emails are attached to that  feedback right ask them  ask them  so the next time you send out an article  uh ask them for feedback  you know put a little one question  uh  survey there did you find this useful  yes or no  right  what about those who don't have regular  digital access frontline employees or  those who don't have email i think  t

hat's a great question brenda  not everybody has digital access so that  means then  that if you're depending on a line of  communication  so you're sending information to the  managers and you're hoping that the  managers are then going to send it to  the front line people  right so that means your plan has to be  commuted to the managers otherwise the  managers don't see the importance so  that means perhaps you're going to have  to help them  build their communication skills to send  out the informati

on that needs to go to  the front lines  that's a an entirely different hour's  worth of of um webinar right about how  to get managers to communicate the front  lines however think old school  what about mailers you have everybody's  address  send them something in the mail every  now and again put together a postcard  put together a flyer or a letter  that shares with them different pieces  of information that might be helpful for  them to build their careers  right  or  um  quarterly posters that was

something i  used to do back when i worked for  corporate america as i would send out  quarterly posters  of links  of places of websites to visit something  that could go up in the break room right  and so while it's not as timely as you  would hope it would be the key here is  timely is one thing usefulness is  another we hope those two things meet up  sometimes they don't but usefulness is  always going to trump it so can you make  sure that the information you're getting  out to people  is useful rig

ht message at team meetings  text messages so if you um if you are  set up to send text messages out to your  front line people do that  now there's again a whole nother webinar  for a whole nother day there is great  uses for text messages but there are  some things that you have to keep in  mind for text messages so but that's a  way that you can also get to people  but it's about curating with purpose  and so we want to aggregate our content  we want to think about our content and  we want to be sure

that it's purposeful  because remember finding is not the  issue filtering is  so keeping this in mind is all about how  are we helping people  do i have research on the effectiveness  of short 30 second videos versus text  based  well there's a lot of research to go  with that and i i don't have the time to  get into that now but jamie it's about  where do people live  i'm not going to send a video to  sales people in the middle of the day  because i know that they're in their  cars i know they're on pl

anes i know  they're on trains that doesn't make any  sense if i can send them a text message  with a link for them to access  that makes sense so think about where  people live and think about their  workflow so that's my piece of advice  for you  okay  so um  yeah so you work in government you don't  text but that's okay i'm sure there are  other ways to get that across  all right so here we are connecting  content to purpose so remember we're  connecting the content to the problem  will the audience f

ind content helpful  does the content fit the audience and  will you be assessing impact so this is  part two of the tool that you're going  to get so part one  walks you through assessing the content  potential part two  actually helps you make the make the  decision  of whether or not this is content i  should actually send out so what i've  put together is a list of questions  that will help you determine that it  also asks you for  do you know where this content is coming  from  what's the attributio

n have you really  researched the content  so a lot of times we'll stumble across a  blog but we  the article itself is good but the  source may be questionable so if you go  back to what what  the blog or where the blog is being  hosted or the person who's actually  writing it while that might be a good  piece of content that person who wrote  it might be questionable  right so those are sorts of the back  research that you're going to have to do  to make sure that you're sending out  content that is im

portant that is  helpful and is not suspicious right so  we want to be sure that we're all on the  same wavelength here  so  i put together those this list of  questions  content is relevant to the workforce  does it fit the audience are you able to  ask assess the overall impact  and then also part of this questionnaire  is  when  when are you going to send it out  so it's asking you to plan so i'm going  to send this content out next wednesday  or maybe you found  five pieces of content about emotional

intelligence that you're going to send  out to high potential  uh supervisors  so you're not going to send out all five  at once maybe you want to send one out  every monday or every other day what's  your plan for sending out this curated  content okay so that's part of the  questions that i'm asking you here about  being sure that you're connecting the  content to the purpose  okay  so now the third part is our  communication plan so our communication  plan works you through  making sure that people

know that your  curated content is out there right and  keep communication short and sweet  nobody likes anything long  we all know that people are not going to  read past the first couple of sentences  and they may only read the bullet points  so we know now that our communication  efforts need to be short and sweet  so  here's the description of the content  when you send out your curated content  you want to start out by telling them  how long the content is the expectation  of the effort and what typ

e of content  it is  so for example  you're going to say um  uh this emotional intelligence article  will take you two minutes to read  or this emotional intelligence video is  three minutes and 30 seconds long  right so you want to set it up so people  know what to expect it's like oh i'm  having a cup of coffee right now i can i  can read that i can watch that  and then you're going to say  this emotional intelligence uh video is  3 minutes and 30 seconds long  please watch and after you've watched  ta

ke down one key idea that you can use  with your  team member today  and again you're going to say that it's  a video or a blog post or a list or a  checklist or a worksheet right so that's  all very short and very concise and very  sweet this way people know what they're  getting into a lot of times what we do  is whether we're on twitter or facebook  or or linkedin we see an article and let  me see if you guys have ever done this  so you see an article that you like  let's see on twitter  and then you

retweet it and you say this  is a great article and then you you send  it away or this is a fabulous read or i  love everything here  you know how many of us have done this  and you do it on you do it on linkedin  as well  i know i've been i know i've been bad at  that enid guilty she's like i've done  that  yep  yep dave emmanuel daily okay  you know what and that's great i'm glad  you're sharing  so that that's the good news i'm glad  you're sharing the key here is i'm going  to challenge you so here's

your action  today  today and every day afterwards  share something on linkedin share  something on twitter  but write  at least one reason why  somebody should read it or one reason  why somebody should watch the video or  listen to the podcast give them one  good  purposeful reason as to why  they should do it that's my challenge  to you  okay  so  when you're thinking about your  description of content that's exactly  what needs to go in that communication  piece don't just give them a list of  thing

s to read tell them why and why  it's important and why it's relevant and  why it's helpful and when you do that  you're going to see readership  of your posts or of your curation  efforts go up  okay  so that is  so that is part of your communication  piece so now here's a little um  here's a little exercise that i'd like  you to think about whoops here  part of this also is creating a human  centered explanation  a lot of times as l d people  we get into the habit  of writing things as learning objecti

ves  even in regular life  we write them as learning objectives so  now what i'd like you to think about is  a human centered explanation  so for example here you might include  have an article about productivity and  you may include  you know a little communication piece  and you're going to say click here  to read this article about improving  productivity  so now how could we make that sentence  more human centered  you can  want to improve your productivity click  here okay  button to click on think

deeper people  how can we make it more human centered  start with a question okay  all right  oh andrea hi andrea um mark with start  with a question yes like what  how can you be more productive right now  we're talking to them right so now we're  starting to bring in the human element  tell how it helped you tomorrow i like  that yes  have you ever wanted to improve your  productivity  yes yes that's it okay now you guys are  getting it now you're getting it so now  do you oh wait wait wait what was th

at  it passed me by  um do you need to get more done in your  day yes  create a newspaper headline antonio yes  become more productive and get that  promotion oh i love that one so yes  tired of procrastinating  this article can show you how to get  past that  thank you  thank you now we're thinking more human  we're thinking less learning we're  thinking more human  and those sorts of  prefaces  will bring people in because yeah i am  tired of procrastinating and this is a  barrier for me and my work an

d i really  need to get past this okay  i can do that  and so now we're thinking about bringing  the human into  or  yeah  click baity  you know why it's clickbaity because  people click on it  that's why it's called click baby  now it's click baity  if it's false  if you are giving them a title that is  not true  100 ways to get a raise tomorrow  that's clickbaity and it's not true  so i don't have a problem with  clickbaity if it's true  if it if it builds enthusiasm if it's  actually answering the que

stion that you  have  um stated that it will answer there is  nothing wrong with that  okay so think about  i want them to click that's the purpose  you want them to click you want them to  not only click but read  so give them something to hang their hat  on  and that is where you will find that  your curation efforts then become  stronger  okay  so now now we're talking about  we're talking about getting the tools  out so what tool are you going to use  this is last part of your curation  thought proce

ss what tool are you going  to use when are you going to send it out  how can i get greater appeal how can i  get greater reach  these are all things that you've got to  think about and perhaps  it's not these are not necessarily  questions for each time you send a  message  maybe these are questions that you ask  as part of your curation overall  strategy right so these are these are  the tools that i like to use or these  are the tools that are  part of the culture of our organization  like slacker tea

ms  you know this is part of the culture so  now how can i use that tool  to get greater reach and that's part of  your curation strategy the win  becomes super important as i've already  explained that  fridays is not the best time to send  this type of information out it really  isn't so  outside of fridays and mondays are not  good either so that leaves you with  tuesday wednesday thursday so when on  tuesday wednesdays thursdays are the  best time  so that's something that you've got to  do your rese

arch on because every  organization is going to be different so  if you want real information to get out  then think about that when  okay  all right so  what do you think is going to be your  greatest challenge so now  let me get oh i have not let's go back  here we go  let's go back to minty here let's talk  about  what you think based on everything that  we've discussed today what do you think  is going to be your greatest challenge  and so you're going back to mentee you  might have to refresh your s

creen but  code 4151 1692 what do you think is  going to be your greatest challenge and  then i will answer while you're doing  that i'm going to answer the questions  that are in the q a here  you need to ask permission to use other  people's content where is the line drawn  that's a really good question no you  don't necessarily have to ask permission  but you should use  you should attribute so whenever you  use  information so let's say you're just  sending a link out you don't necessarily  have to g

ive an attribution but it would  be nice so in your messaging you could  say this article was written by  xyz now if you're using part of that  article blog post or research within a  white paper or within a presentation  then you do need to attribute that  if you're using a research paper as a  whole  and the research paper itself needs says  that you have to ask permission then you  have to ask permission but a lot of  times there are  there are subscriptions that you can get  to research papers that y

ou pay one fee  for and you can have access to all of  their research without asking permission  but just for attribution  okay  um how do you create human centered  prefixes that are less clickbaity so  that i think i answered that question  you use the language that is familiar to  your organization  you know so you know  the culture of your business use  language that mirrors the culture of  your business but i would also say  not don't don't make it so that it is  vanilla within the culture of your

organization so that way people just  scroll by and they don't notice it level  it up a little bit you don't have to go  way far out but level it up so that it's  noticed  okay how do you overcome company culture  barriers resistance to collaboration  well uh i've got a lot of thoughts on  that cindy although this is not a  collaboration webinar  but what i find is that  if you in your curation efforts if you  focus on user-generated content  the more you focus on user-generated  content the more likely

people will be  to collaborate  because they realize that there are  other people out there who have  knowledge  and if you say you know cindy  cindy sent this great  um  checklist  for  safety  here it is you're going to send it out  to everybody  and if you have questions contact me and  i'll get a hold of cindy or maybe cindy  says you can have them contact me  directly but now we've got cindy's name  out there as perhaps a subject matter  expert  or somebody who's willing to share  information and th

en somebody down the  line says hey i have a checklist too i  want to share that too and then they're  going to get in touch with you and say  can you share my checklist sure and so  those little baby steps help to  encourage the overall collaboration of  your organization  okay so let's see what we've got here as  far as challenges helping retrieve the  information  right so it's creating that roadmap  and perhaps some of you may have to go  all the way back to step one and think  about what is going to

be my roadmap  what does that look like  and you have to send out a communication  piece perhaps that says we are building  this um we're building this space that's  going to help that's going to host  resources  and  every monday morning i'm going to be  sending you something and keep your  eyeballs out for it and so you're  creating this map for them so you may  have to start all the way back at the  beginning because right now they're used  to getting information from you that is  um scatter shot  yo

u know so it's not consistent  they don't know when it's coming or how  it's coming so you may have to back it  up and start all the way back in the  beginning and think about your overall  curation strategy yeah finding and  sifting through content we're going to  talk about tools here in just one second  so if there are cultural biases  unconscious bias for example leaders  always tend to gravitate back  you know to top down modality you know  and that's something again that takes  baby steps so when y

ou think about  biases such as you know unconscious  biases  i already know this i don't need to read  this and this is why that communication  piece becomes super important because  now you're giving them the reason why  you're giving them the helpful piece or  maybe if you know your audience  right so you're sending this to senior  leadership let's say senior leadership  gets this piece of information  you pull out a piece of that article or  a piece of that research and pop that  into your communicati

on piece now you've  hooked them they're like oh what wait  41 of people spend 41 percent of the  time finding stuff wait where did that  come from i need to read more about that  so that's the communication piece that  goes out that hooks them in that maybe  helps break away from some of those  biases but this is why knowing your  audience and really segmenting where  you're sending your content to  becomes something critical right that  becomes a critical part of your overall  curation strategy  okay s

o i'm seeing all of these  challenges time  user adoption  getting them to read the emails using  the team channels right lack of  supervisor support or enthusiasm  and a lot of times what this means is  that you need a champion  you need a champion so get a supervisor  who's a champion get somebody who's  always on teams or slack to be a  champion for you someone who is saying  you know what if you aren't reading the  emails that karen sends out  then you're missing the boat  right you need to get those

people out  there who are going to talk about the  content not about you but about the  content and then everybody else becomes  interested it's baby steps right it's  baby steps  yeah  okay  all right so i see that we are  almost at the top of our hour here  and i want to get back here  hopefully you see my screen again let me  know in the chat if you're looking at my  if you're looking at the wrong panel but  here are some of the tools  yes i'll i'll share the information that  came out of the minty i

'll send it over  to the guild and they can forward that  out to you  here are some of the tools that are  commonly used pocket diigo flip floor  slack teams feedly those are all  automated aggregation tools that you can  use easy to use these were the ones that  i put up that are the most common  that are super easy to use  so if you're when you're just starting  your curation aggregation efforts podcat  or feedly those are the top ones that i  suggest you go to diigo is a great  bookmarking tool  so th

ese are some tools for you to look  into so you can take a screenshot of  this page you can go off and do your own  research  and find the tool that works best for  you  so here's my p last piece of advice  before we head on out  before the top of the hour just be sure  that your curation is a deliberate  search  make it a practice and what i mean by a  deliberate search is a lot of times we  end up falling down a rabbit hole in the  internet you start looking about  leadership and the next thing you kno

w  you're looking at baby goat videos  try to make sure that when you're  looking for leadership  articles  know what problem you're trying to solve  don't just go off looking for leadership  development or emotional intelligence  what specific problem are you trying to  solve find articles that fit that so  make deliberate search of practice and  that means taking interest beyond what  is happening right now that means think  about in the future what pain points do  you see in the future and start your

curation efforts about that  okay  so now think about in the chat for me  before we go  what is the one thing you're going to do  based upon our conversation  what's the one thing you're going to do  and sandra i do have i do have tools and  i can send that over to karen too i do  have a tool list  okay so exploring the tools guy you're  going to explore tools  excellent  what is the one thing  in the chat  stop bookmarking start sharing  reorganize your tools be sure you  include the why include the ho

w  add the human think twice before sharing  make a plan  consistency deliberation  curation strategy  focus  defining your content plan sharing  focused emails  love it  yes a call to action excellent excellent  well done everyone  well done  yeah the call to action and the why  becomes something really important to  what you are doing  really important to what you're doing so  now what uh i please connect with me on  linkedin feel free to do that and if you  want the tools list i have a tools list  jus

t connect with me on linkedin and  just ask me for it and i'll send it over  to you  um and i'm happy to share my information  with you so again here's all of my  information twitter facebook linkedin  you can shoot me an email i'm okay with  that shoot me an email i'm happy to send  over anything that i have to help you  with your curation efforts  so thank you everybody this was a really  fun session and i appreciate everybody's  input  thank you shannon i didn't mean to cut  you off there but we've re

ached uh past  our time so i just want to thank you for  that great great session and like  shannon said she does have a curation  tool and that will be posted after this  webinar i do want to thank not only  shannon but go1 who sponsored this  webinar and of course i want to thank  all of you for taking time out of your  day  to  share this with us so thanks everyone  and have a good rest of your day

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